Privacy Policy

General Questions

Introduction

ACTIVATE LLC d/b/a Boomin Media and its affiliates (collectively “Boomin Media” “us” “ACTIVATE” and “we”) understand the importance of protecting your personal data.  This Privacy Policy describes how Boomin Media collects and uses your personal data, who we share it with, and your choices and rights in relation to your personal data.

It applies to personal data that we collect from you during your interactions with us, whether online, including through our websites (including mobile sites) and social media sites (“Sites”) (collectively “Online Services”) that link to this Privacy Policy, in writing or orally, or personal data that we may collect offline or receive from third parties.

Personal Data We Collect

Personal data is any information that identifies you as an individual or relates to you as an identifiable individual.  Personal data we collect may include your name, title, email address, postal address, telephone number, log-in and account information for authentication purposes and account access, your demographics and social media account information.

You can choose not to provide personal data to us when requested.  However, if this is necessary to provide you with our solutions and services, access to our Online Services, or to perform administrative functions, we may be unable to do these things.

Sensitive Personal Data

We do not collect sensitive personal data about you, e.g. information relating to your health, religion, political beliefs, race or sexual orientation and ask that you do not send or provide this information to us.

How We Collect Your Personal Data

Information You Provide

We collect information you provide when you use our Sites from one or more devices associated with you, or that you provide in any other way, including over the phone or on paper.  For example, we collect information you may provide on our Sites, such as when you complete a transaction, register for an account, log in to our Sites, subscribe to or request our services, participate in an event, contest or survey, or contact our customer service representatives.

Information from Other Sources

We may also obtain information about you from other sources and combine that with information we collect either on our Sites or directly from you.  As examples, we may obtain demographic data from third-party data providers to better market to you, or we may purchase or lease lists from list brokers to correct or supplement information about you.

Information Automatically Collected – Cookies & Similar Tracking Technologies

We may also collect other information that does not personally identify you.  Such other information includes browser and device information, website and application usage data, IP addresses, demographic information such as marketing preferences, geographic location, primary language, and information collected through cookies and other technologies or information that has been anonymized or aggregated.  If we link this information with your personal data, we will treat that linked information as personal data.

Cookies are small data files stored on your hard drive, our Site or our emails, which we use to enable you to sign in to our Online Services, authenticate you, keep track of information you have provided to us, improve your browsing experience, customize our interactions with you, store and manage your preferences and settings, compile statistical data, analyze the performance and usability of our Online Services, measure traffic patterns for our Online Services, and determine which areas of our Online Services have been visited.

Personalized Ads

We may also use and allow third parties to place Cookies on our Sites to collect information about your online activities over time and across websites, including our Sites and other websites you may visit.  We may use this information and other information about you, including order and cart activity information, to try to understand your interests and show you advertising and information about products and services offered by Boomin Media and its partners that may interest you.

Certain third-party ad services may also use information collected via Cookies.  This Policy does not apply to, and we are not responsible for, third-party Cookies, and we encourage you to check the privacy policies of advertisers and/or ad services to learn about their use of cookies and other technology.

Use of Your Personal Data

We may use your personal data to provide and deliver products and services you request; administer your account with us; send you transaction information, including confirmations, invoices, technical notices, product and services information, updates, security alerts, and support and administrative messages; respond to your comments and questions and provide customer service; operate and improve our Sites, products, and services; facilitate the provision of software updates, product support, and other services; ask you to take part in research and surveys used to measure our performance and improve our products, services and customer experience; send you catalogs and communicate with you about new promotions and upcoming events; provide you with news about products and services offered by Boomin Media and our selected partners; provide you with advertisements based on your interests; provide you with an interactive social media experience that allows you to connect your social networking community to our Sites; and link or combine with other information we get from third parties, to help understand your needs, customize our offerings to those needs and provide you with better service.

We engage in these activities to comply with our legal obligations, with your consent to manage our contractual relationship with you, or for our legitimate business interests.

Sharing your Personal Data

We may share your personal data for the purposes set out in this Privacy Statement.  We may also share aggregated or anonymized information in a form that does not directly identify you.  Any third parties with whom we share personal data are contractually required to implement appropriate data protection and security measures to protect personal data and are not permitted to use personal data for any purpose other than the purpose for which they are provided with or given access to personal data.

Third Party Vendors/Service Providers

We may rely on third-party vendors, consultants and other service providers to perform functions on our behalf and under our instructions in order to make our Sites available to you.

Suppliers and Distributors

We may share your information with suppliers and distributors to Boomin Media for their internal purposes including administrative purposes, as well as to improve performance, products and services.

Business Partners

We may share your information with third parties with whom we do business, including to facilitate your purchase of a product manufactured by a Boomin Media partner, or for their own marketing purposes in compliance with applicable laws and subject to their separate privacy policies.

Legal Obligations and Rights

In connection with: (i) the establishment, exercise, or defense of legal claims; (ii) to comply with laws or to respond to lawful requests and legal processes; (iii) to protect the rights and property of ACTIVATE, our agents, customers, and others, including to enforce our agreements, policies, and terms of use; (iv) to detect, suppress, or prevent fraud; (v) to reduce credit risk and collect debts owed to ACTIVATE; (vi) an emergency to protect the personal safety of ACTIVATE, its customers, or any person; or (vii) as otherwise permitted by applicable law.

Consent

We may share your information for any other purposes with your consent.

Security of Your Personal Data

ACTIVATE is committed to protecting your personal data from accidental or unlawful destruction, loss, alteration, unauthorized access or disclosure by using reasonable technical, physical, and administrative safeguards and contractually requiring that third parties to whom we disclose your personal data do the same.

Links to Third-Party Websites and Applications

Our Online Services may contain links to third-party websites and applications.  We are not responsible for and make no representations or warranties in relation to the privacy practices or content of any third-party websites and applications.  Your use of such sites and applications is subject to the applicable third-party privacy statement and is at your own risk.

Direct Marketing

We may send you direct marketing communications about our solutions and services.  You can choose whether you wish to receive marketing communications from ACTIVATE by email, SMS, post and/or phone.  You may opt out of receiving marketing materials from us at any time and manage your communication preferences by following the unsubscribe instructions included in each marketing email or SMS text message from us or sending an email to wtf@boominmedia.biz  Include your details and a description of the marketing material you no longer wish to receive from us.  We will comply with your request as soon as is reasonably practical.

If you opt out of receiving marketing related communications from us, we may still send you administrative messages as part of your ongoing use of our solutions and services, which you will be unable to opt out of.

We do not provide your personal data to unaffiliated third parties for direct marketing purposes or sell, rent, distribute or otherwise make personal data commercially available to any third party.

Retaining Your Personal Data

We will retain your personal data for as long as is necessary to fulfil the purpose for which it was collected unless a longer retention period is required to comply with legal obligations, resolve disputes, protect our assets, or enforce agreements.

Updates to this Privacy Policy

We may update this Privacy Policy at any time.  If we do, we will update the “last modified” section at the bottom of this Privacy Policy.

We encourage you to regularly review this Privacy Policy to stay informed about our privacy practices.

Inquiries

If you have any questions about how your personal data is handled by ACTIVATE, you have a privacy concern or you wish to make a request or a complaint relating to your personal data, please contact us at wtf@boominmedia.biz

Last Updated: March 3, 2024